Joan Quirós - Calligraphy & Lettering
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Falles de València 2017

Fallas is the most important celebration in Valencia and in some towns of the Valencian Community, inscribed at the end of 2016 on the Representative List of the Intangible Cultural Heritage of Humanity by the UNESCO.

The Valencia City Council, supported by a jury formed by professionals from different disciplines related to graphic communication, chose us Valencia-based illustrator Luis Demano and I, to create the poster for the Fallas of the year 2017.

Our solution was to develop a proposal in which the 5 senses were the guiding thread of the visual narrative, dedicating a poster to each one of them in which the festive imaginary was the protagonist.

And just as Las Fallas is a festivity that stimulates all our senses, we wanted to represent each of the facets of the celebration by framing them in a popular and inclusive environment, emphasizing those qualities and cultural aspects that define us as a people: gastronomy, music, craftsmanship, human warmth and shared closeness.

You can read the full case study here.

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