Joan Quirós - Lettering
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El Rey Arturo y sus Caballeros de la Tabla Redonda

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Project Info

Year: 2016

Client: Austral – Planeta de Libros

Art Direction: Laura Comellas


 

The Challenge

Born in 1937, Austral is a Spanish publishing house which is a Grupo Planeta imprint, fuelled by the most universal and authentic backlist of all time.

They recently released a collection called Austral Intrépida which brings together the most emblematic books of children’s and young adults literature. This new collection has a special design which gives a value to the book as an exclusive object.

Their challenge was to create a cover for one of the new releases for this collection: El Rey Arturo y sus Caballeros de la Tabla Redonda (King Arthur and His Knights of the Round Table).

As other titles of the collection, this cover should have a lettering as a main subject, accompanied by some illustrative elements related to the story in order to be attractive to the target audience (young adults).


 

The Process

After doing a research of visual references and documentation, I started sketching roughly layouts and different ways to dispose all elements, as well as the styles on the lettering. At this stage I decided to give the main focus to El Rey Arturo, so the title would have different levels of hierarchy.

Once I had the style and the general layout defined I proceeded to develop the sketch working together with the art director, Laura Comellas, exploring the best path to follow until I had a final sketch ready to be vectorised.

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The Result

The creative process never finishes when sketching ends so, during the vectorisation, the book cover was modified and developed until the composition was balanced.

On this stage I tried different effects and color schemes as well as the creation of the background, which was elaborated using a dragon scale pattern and a representation of the Round Table, joining all the elements together on a medieval environment.

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