Lettering tradition from a contemporary point of view.
Joan Quirós is a professional specialised in calligraphy and lettering based in Valencia, Spain, where he works for the rest of the world.
Letterforms enthusiast, he started to get interested in them during his teenage years, passion which became reinforced in the course of the Graphic Design Degree which he studied in his home town.
Since he decided in 2013 to immerse himself in the world of letters, both written and drawn, he has been increasing his knowledge and skills, learning from some of the most recognised masters. Therefore, he shows a great respect for the historical tradition of writing and lettering, paying special attention to the details on their shapes, creating a nexus between the past and the present, applying his contemporary perspective on each of his projects.
His training and knowledge of both graphic design and calligraphy and lettering, have allowed him to help brands, institutions and companies of international trajectory to improve their communication with their customers through letterforms in the fields of advertising, editorial design, packaging and corporate identity, as well as the execution of exclusive and custom commissions.
2011 - ‘Zombic Sans’ – Valencia Disseny Week (Spain).
2012 - ‘Juguetes Reunidos’ – Valencia Disseny Week (Spain).